A lot of people ask us how we got on NBC’s Biggest Loser. Although we would like to think it is because of all the PR efforts we make after ‘Crazy Idea Days’, the real story is that the relationship started when Joe Dowdell (owner of Peak Performance in NYC) purchased a Jacobs Ladder in February of 2009. The Biggest Loser host Jillian Michaels was working out at his gym at the time and fell in love with the Ladder. When she came back to The Ranch, she put it on her Wish List. In March of 2009, we got a call requesting four Jacobs Ladders and the rest is history. Thanks Joe and Jillian for being a part of our journey!
In association with that move, we launched The Biggest Loser Ladder, a more affordable ladder for the home and small office gym. Check out the Biggest Loser Ladder.
By the way, NBC has announced that The Biggest Loser will be returning for a 15th season this Fall, Tuesdays 8/7c. We’re looking forward to another awesome season of this life changing program and are already sending down technicians to tune up their seven (!) Jacobs Ladders for the contestants. Be sure to watch!